Secure your ad revenue with the TCF v2.2

As a publisher serving ads in the EU/EEA or the UK, Transparency & Consent Framework (TCF) v2.2 is now a requirement. With Usercentrics CMP you can easily achieve privacy compliance while maximizing revenue opportunities.

Is your company a publisher? Why do you need a CMP?

If you serve online advertisements on your website or app as part of your monetization strategy, your business operates as a publisher. You need a Google-certifed consent management platform (CMP) that supports IAB Europe’s Transparency & Consent Framework (TCF) v2.2.

Obtaining user consent for processing personal data specifically for advertising purposes is now a crucial requirement for publishers. You need to transparently inform users about the types of data collected, purposes of data processing, and provide user-friendly options to manage their consent preferences. Usercentrics handles it all seamlessly.

What are your requirements?

1

Use IAB’s TCF v2.2 as a standardized way to work with vendors, while reduce data privacy risks and enable compliance with regulations like the GDPR and ePrivacy Directive.

2

A Google-certified consent management platform (CMP) integrated with the IAB’s TCF 2.2 is required for all publishers and developers utilizing Google AdSense, Ad Manager, or AdMob in order to be able to serve ads in the EU/EEA or UK after January 16, 2024

3

Support of Google’s Additional Consent to collect and signal consent for ad tech providers that are not part of the IAB Europe’s Transparency & Consent Framework (TCF) v2.2, but are listed on Google’s Ad Tech Providers (ATPs) list.

TCF v2.2 – the framework for ethical digital advertising

The Transparency & Consent Framework developed by IAB Europe sets industry standards to ensure transparency, consent and user control for the collection of data for targeted advertising. With the update in May 2023, the TCF is now in version 2.2. This framework enables consistency in data privacy and streamlines communication for web and app publishers, advertisers and technology vendors. With the TCF v2.2, you can enhance user privacy, effortlessly navigate regulatory compliance, and optimize your monetization strategies in evolving digital markets.

Leverage the TCF v2.2 for privacy compliance, revenue growth and great cross-platform user experience

Safeguard your business

The TCF v2.2 helps you navigate the evolving landscape of privacy regulations and comply with laws like the GDPR. Ensure that you only collect and process user data according to legal requirements. Implementing a consent solution customized to your business needs reduces the risk of potential fines, legal penalties, and damage to brand reputation.

Keep displaying
ads

If you’re a publisher or mobile app developer using Google AdSense, Ad Manager or AdMob, using the TCF v2.2 with a Google-certified CMP means you can keep showing personalized ads, non-personalized ads (NPA), or limited ads to audiences in the EU/EEA and UK.

Elevate your monetization strategy

Aligning with TCF v2.2 industry standards enhances your appeal to advertisers and demand partners, opening the door to greater collaboration and improved monetization opportunities. Advertisers increasingly require privacy-compliant publishers, and meeting this demand contributes to more stable and sustainable monetization strategies.

Explore our TCF v2.2 documentation

Learn more

How Usercentrics empowers
your digital strategy

Streamlining the compliance journey

Achieve compliance with global privacy regulations on web and app platforms. Ensure that user consent is obtained and managed in a transparent and user-friendly way throughout the customer journey.

Maximizing your monetizations strategies

By implementing our TCF v2.2 solution, you can serve online advertising in an automated and standardized way. Maximize your revenue streams and optimize your monetization strategies, all while complying with the GDPR.

Providing a Google-certified CMP

Usercentrics is a certified Google CMP partner. So we enable you to continue using Google’s advertising services, like Google AdSense, Ad Manager and AdMob, to continue to serve ads in the EU/EEA and UK.

In-depth analytics insights

Don’t limit your analytics insights to just the data you see in your own systems and tools. Use our comprehensive and best-in-class analytics dashboard to gain insights to your opt-in rates. Optimize user consent faster and more efficiently.

Effortless updates and support

If the IAB or Google makes changes to their framework or requirements, we update and support them without your business having to worry about it. If you need help with your CMP configuration, our unmatched Customer Success and Support Teams are ready to assist.

Transparency and user trust

Usercentrics’s TCF v2.2 solution is designed to increase user-friendliness and transparency. End users get more control over their personal data and advertising interactions. This builds trust with your customers and users.

Get started today!

Integrate Usercentrics CMP with TCF v2.2 for seamless privacy compliance while safeguarding your
online advertising on websites and apps.

Start free trial

Talk to experts

Frequently asked questions

What does IAB stand for?

IAB Europe is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries’ IABs, as well as marketing, media, and technology companies.

IAB Europe’s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market.

What’s new about the TCF v2.2?

TCF v2.2 introduces several enhancements from the TCF v2, including improved flexibility for publishers, enhanced user transparency, and refined consent management. Notable updates include extended support for additional purposes and features, streamlined consent signals, and more robust mechanisms for user choices. The latest version aims to provide a more versatile and user-friendly framework for managing consent in the evolving data privacy and proction landscape online.

Is the TCF 2.2 mandatory?

Whether you want to use the TCF v2.2 for your online monetization practices is optional, however participation is required by some advertisers and demand partners so it’s highly recommended if you serve online advertisements. In addition, Google requires the use of TCF v2.2 with a Google-certified CMP for all publishers using their services, like AdSense, Ad Manager and AdMob, in the EU/EEA and UK starting from January 16, 2024.

When does the TCF 2.2 need to be implemented by?

For publishers and developers using Google services, like AdSense, Ad Manager, or AdMob in the EU/EEA or UK, Google has set a deadline of January 16, 2024. By then qualifying publishers need to be using a Google-certified CMP that supports the TCF 2.2.

Do I need the TCF v2.2?

If you serve digital advertisements on your website or apps to audiences in the EU/EEA or UK as part of your monetization strategy, you need the TCF v2.2. It’s for all organizations involved in online advertising that collect and process end users’ personal data. This can include website owners, publishers, vendors, and others.

Does Google require that publishers use the TCF 2.2 for their certified CMP requirement?

Yes, in May 2023 Google announced that they would require publishers using Google AdSense, Ad Manager, or AdMob to use a Google-certified CMP that integrates with the TCF when serving ads to users in the European Economic Area or the UK.

The Usercentrics CMP has TCF 2.2 integration and has been certified by Google as a consent management platform that publishers in the EU/EEA or UK can use to meet Google’s requirements.

Google’s objective is to establish “a more unified and reliable approach to transparency and consent” and “a more privacy-conscious digital advertising ecosystem.”

Can I still use non-IAB vendors with the TCF 2.2?

Not all of the services and vendors your organization works with may use the Framework. Which means it’s even more important that you control what data they can access. Usercentrics CMP enables you to collect user consent preference information for them to help ensure privacy compliance.

With Usercentrics, you have access to a database of more than 2,200 categorized and described technology vendors and data processing services. You can also add as many custom services and vendors as you like. They will all be added in the CMP interface so users can opt in or out of personal data access by any vendor, whether a TCF user or not.

Does the TCF 2.2 make you GDPR-compliant?

Implementing the TCF 2.2 does not, on its own, make an organization GDPR-compliant, but it can help to meet a number of the regulation’s requirements regarding informing users, supplying the choice for a legal basis for data processing, and obtaining valid consent.

Does the TCF 2.2 limit ad revenue?

Not at all. Implementing the TCF 2.2 can help increase ad revenue. Publishers gain more control and flexibility in determining legal basis for vendors they work with. This way, they can ensure privacy-compliant data processing while continuing to generate ad revenue.

The Framework also helps organizations to build trust with users via transparency and choice, encouraging higher engagement with ads, knowing their privacy is respected.

What is TCF mean for ad tech?

With the TCF v2.2, the IAB continues to support their main initiative: encouraging adtech vendors, publishers, and agencies to comply with the GDPR when processing personal data or accessing and/or storing information on a user’s device.